As well as books on ESL teaching I also write about a variety of other things including business and general education. I also edit and publish books for other people. You can have a look at my titles here.
Asymmetric Warfare for Entrepreneurs is the first major business book based on the writings of TE Lawrence, who was undoubtedly one of the most intriguing heroes and finest military thinkers of history. Until the 911 attacks, Lawrence had become something of a forgotten hero by both the public and the military. But the subsequent wars in Iraq and Afghanistan and the fight against terrorism in general have given him a renewed recognition as the most important reference point for insurgency and counter-insurgency movements worldwide. The book proves that these skills are just as valuable in business.
There are plenty of business books adapted from classic works of political and military strategy but none have tackled arguably the most comprehensive and poetic treatise written since Xenophon.
In Seven Pillars of Wisdom, Lawrence documented his adventure through the Arab Revolt against the Turkish Empire, from 1916 to 1918. He does this in a way that manages to bridge travel writing and ethnography with existentialist philosophy and military theory. The Arab Revolt was also a watershed in modern popular struggles, representing the first Middle Eastern movement for independence. It was the birthplace of Arab nationhood and Lawrence played the central role in its success.
The wisdom drawn from this work makes Asymmetric Warfare for Entrepreneurs an invaluable manual on leadership, decision-making and organizational strategy and one with rather more credibility and depth than the typical business self-help book.
The ‘asymmetric’ in the title of the book highlights the unevenness and inherent mismatch between the forces at play. The Arabs were a hugely disadvantaged rag-tag army and this forced Lawrence to reject conventional military dogma born from Foch and Clausewitz, and conceive a completely new method of prosecuting the struggle. The Arabs subsequently adopted his innovative and irregular mode of fighting and overwhelmingly succeeded in humiliating and permanently vanquishing the Turks from the Arabian Peninsula.
Clearly the knowledge we can take from this is directly applicable to modern business people with limited resources who find themselves in markets with over-sized competition and difficult circumstances. Under such conditions the disadvantaged leader has to make the most effective use of internet marketing, superior knowledge, enhanced stakeholder relationships and innovative product design to carve out a strong and unassailable niche positions.
Asymmetric Warfare for Entrepreneurs combines inspiration from other remarkable business leaders such as Steve Jobs and Richard Branson, political thinkers including Machiavelli and Lincoln, as well as exceptional organisations, historical events and psychological techniques. The 120 Lessons in the book seek to provide a complete overview to assist modern entrepreneurs who similarly wish to re-write the way business is done and change the world for the better.
The book is available from all good bookstores including Amazon and Barnes and Noble and Waterstones in the UK.